Welcome to the Web - Rocketface(R) Workshop Webmaster's Tutorial - "How to Design a Website"


How to Design a Website
About Domain Names
About Web Hosts
Free Web Hosts
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Types of Websites
Building a Website
Analyze Website
Analyze Audience
Analyze Content
Website Design Tips
Website Journal
Effective Communication
Target Audience
Demographics
Website Goals
Organize Website
Website Basic Layout
Webpage Design
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Website Structure
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Develop Website
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Website Traffic Analysis
Increasing Website Traffic
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Something a little different

Analyzing your Website Audience
Develop a profile of the people who visit your website

Audience analysis and website design

Audience analysis is the starting point for any website project. You need to figure out your audiences demographics: how old they are, where they work, what they earn, where they live, anything that's appropriate. The more that you understand your audience the better are your chances of capturing their attention.

The success or failure of any website hinges on the intrest that you generate in your visitors. This can only be accomplished by knowing who they are. The following process is essential to developing website content that will capture and hold your visitors.

Audience analysis process: analyze audience + target audience = website content

Use this formula to develop your website content.

Demographics of your website visitors

Demographics marketing involves researching who your prospects are and then determining how to position a website to attract them. Important areas are; age specific demographics, languages demographics, regional demographics, business demographics, lifestyle demographics, and interest specific demographics.

See: Demographics

Psychographics of your website visitors

After you've done that, figure out their psychographics.

What do they want to accomplish.

What are their hobbies, their dreams, anything that might help them to discover and patronize your website.

People who use the internet are seeking information and if you can tell them what they want to know they will respond to your website in a favorable way. Thus, your website content must be geared to their way of thinking. Researching the psychographics of your website visitors is imperative if you want your website to succeed.

See: Demographics of Website Visitors

Gathering information on your website visitors

How do you gather this kind of information? Visit the kinds of websites that your target users go to. Read the magazines they are likely to subscribe to. Pay special attention to the ads, because advertisers are doing the same research you're doing to target an audience.

You will have to do your homework on this aspect of website design if you plan on reaching your visitors with your message. Your website must meet the requirements of your website visitors as to their needs and aspirations if you wish to achieve success.

Your website content has to have a goal.

The key thing to remember about audience analysis is the goal of this study: to have a well-defined target audience at the end of the process. The only good audience definition is a specific target definition. You must be able to focus your website content toward a specific group of individuals.

Even if your website is intended for general audiences there will still be certain interests which apply to the population as a whole that you should be targeting. Some universal principles apply to everyone. But, if you are seeking a certain type of individual you need to know specific things about them. The better you can pigeon-hole or niche your audience, the more likely your site will succeed.

See: Analyze Content

Website Audience Analysis Resources

There are several resources available to you in your study of the visitors coming to your site but one of the best sources of insight into your visitors mind is researching their reading material.

Collect and study consumer magazines: although there are some general interest magazines, most periodicals go after a well-defined demographic, such as gardening, photography, web designers, etc..

You can use these materials to great effect in targeting your audience.

Remember, knowing your audience makes it easier to write effective, appropriate, and usable content and will serve your visitors interests well.

Marketing your Website

4 Tips to Be a Successful Online Marketer

You can become a successful online marketer, but it will take a lot of time and work on your part. It just doesn't happen overnight. Here are 4 steps that will speed up the process.

Zeroing in on Your Target Audience

A few simple principles, when properly applied, can make all the difference in the world in how your website is perceived by your visitors.

Traffic Demographics

Unless visitors can interact on your site, they are probably not going to be very receptive to actual sales pitches from you.

Connecting With Your Target Market

Once you understand who is in your target market and how you can reach them with your advertising, you will find yourself on the road to real success.

Website Traffic Estimator - Your Very Own!

It is sometimes hard to predict the amount of traffic that we can get to our websites, a website traffic estimator would certainly come in handy.

Social Networking for Business Guide

It seems like there's an over-abundance of social sites nowadays. For a newbie, it can be quite intimidating when first joining a network or two and building a community. A handful of questions may run through your head:

10 Cool Ways To Attract People To Your Web Site

Give people a free subscription to your e-zine. Almost everyone is publishing a e-zine nowadays so it's important to give something extra with the free subscription. You could offer a free gift or advertising when people subscribe.

Internet Marketing, Tracking Your Results

When people start tracking their marketing it is all too common that the wrong results are being monitored. Just because your website gets more visitors doesn't mean that you get more money.

Why You're Losing Traffic and How to Make Them Stay

Have you ever wondered why you seem to have a large percentage of your visitors leaving your site so quickly? Are you making any of these web mistakes?

Offline Ways To Promote Your Business

You can take the conventional route to promotion and mount an elaborate media campaign, spending a considerable amount of money,or....

The Fast-Track to Using Google Adwords

Google has consistently launched one killer application after another, and they weren't playing around when they entered into the pay-per-click arena with their "Adwords" program.

10 Most Useful Free Google Marketing Tools

Every marketer and webmaster should be taking advantage of Google's good-will and snapping up these professionally run services and marketing tools. Here's a quick run-down of the 10 most valuable free Google Internet marketing tools.