Developing your Website Content
Creating content that reaches your website visitors

Website Content Guidelines

Website content checklist

• Use shorter sentences, words and paragraphs than you would use when writing for print.

• Develop one idea in each paragraph of your copy.
  
  
• Create compact and brief text. Try to write your content in half the number of words you would use normally for a printed document.
  
  
• Use simple words and phrases to make reading easy.
  
  
• Incorporate numbered or bulleted lists when appropriate.
  
  
• Highlight important text (e.g. make it bold, colored or use hyperlinks) to make it easy to scan.
  
  
• Employ descriptive and brief headlines and subheadings. This will help to optimize your webpage content for the search engine spiders.

User Friendly Content

Content Scanability

Content Presentation

Visitors will leave your website if they can't find what they are looking for quickly. You must attract their attention and maintain their interest if you want to have a successful Internet presence. You will have about 10 seconds to grab a visitors interest and a little less than a minute to maintain that interest. Avoid the pitfalls associated with your own self interests and give your readers what they want. Optimize your content for your visitors.

Content Layout

1) Put the most important information at the top of your webpage.

2) Try to combat reader fatigue by using an easy to read font size and style.

3) Present each idea in an easy to absorb bite-size chunk.

4) Avoid information overload.

5) Write meaningful headlines and subheadings.

Keyword and Content Optimization
Keywords are the Keys to the Internet	If you have been on the internet for any length of time you have probably discovered 'keywords', certain words that can, when properly used, help to generate traffic to your website.
Determining Keywords	Determining keywords is a critical step in web design. If your website and meta tags do not contain related keywords, web surfers will be unable to find your website when they conduct searches.
Writing for the Web	Writing for the Web is very different from traditional writing. The way website visitors read Web copy is unique and you must adjust your writing style to be effective.
Which Keywords Should You Optimize Your Site For?	This article will give you the formula for the Keyword Effectiveness Index (KEI) - a mathematical formula to help you determine which keywords you should be optimizing your site for.
How To Find The Right Keywords To Optimize Search Engine Results	In order for visitors to reach their destination-your website-you need to provide them with effective signs that direct them right to your site by creating carefully chosen keywords.
Creating Keyword Rich Pages	Once you have established the keywords for which you should optimize your site, it is time to figure out how you can get a high ranking in the search engines for those keywords.
The Secrets to Keywords - Expanding Your List	The Primary objective of a business website is to attract potential buyers and convert them into paying customers. Relevant keywords allow you to fulfil this primary objective.
Content and Optimization	The content of your individual webpages determines how your visitors and the search engines se your website. The proper form and placement of your content is key to optimization.
Building Fresh Content for Search Engines	Fresh and unique content always plays an important role in terms of search engine optimization. Search engines understand this and therefore place a great weight on the content freshness.
Increase Search Engine Traffíc With Quality Content	Every web site owner wants to íncrease search engine traffíc. It's free and the visitor is targeted to your subject matter, product or service. What more could you ask for in search engine traffíc?
The Importance of Updating Your Website Content	There are countless reasons why updating your content is significant but the number one reason is to retain the publics appeal in stopping by your website.