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| Analyze Website | |
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| Organize Website | |
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| Develop Website | |
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| Implement Website | |
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| Maintain Website | |
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| Resources | |
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Something a little different |
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Maintaining a Website |
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Maintenance of your website should never end Maintaining a website is just as important as building it in the first place! Unfortunately, most designers put much more effort into the initial design and launch of a site than they do in keeping the content fresh and keeping the site growing to best serve all visitors.
It is imperative that you maintain a commitment to posting accurate, timely information online. If people who visit your site find that the information never changes, they will stop accessing it. Maintaining a website is never done: new information will always be waiting to be uploaded, old information will need to be updated, users will provide suggestions that need to be incorporated, etc. |
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Never take your website down when launching a site redesign.There are even for-profit organizations that will do this -- take their website down and put a "hold" page that says something ridiculous like, "Pardon our dust! Our new site will go up in a few days, so be sure to check back!" NEVER do this.Just as newspapers are committed to making sure they publish on time no matter what, just as theater companies are committed to the philosophy of the "show must go on" no matter what, you should be committed to always keeping your website operational. Taking your website down for several days during a transition, or ceasing to keep a website updated while you wait for a new site to be redesigned or launched, is unprofessional and will make you look very bad to many visitors and potential supporters. |
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Visitor feedback keeps your content freshKeep in mind what your target audience wants out of the site. Give all web users ongoing opportunities to provide feedback and suggestions for the site. This can range from putting a feedback form on your site to asking your friends, "What do you think of my website?"The feedback given to you by your visitors will help to keep your content fresh and provide you with ideas for growing your website. All too often webmasters forget their audience. They get so absorbed by their own ideas that they turn their websites into a personal thing, and the people they are trying to reach are ignored. In time this can ruin a website. |
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Keep looking for new content and design ideasIt is imperative that you keep your website content fresh and always growing. Check out sites for organizations similar to your own for content and design ideas. Find successful sites by way of referrals and the search engines. Look at how these sites are designed and use this research to develop your own website.Stories and newslettersAdd stories, RSS feeds and articles from newsletters and online article sites like ezinearticles.com that have been published since your site was launched, or information from publications that have come out since the website launch. This will keep your content up-to-date. |
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Track the results of your effortsTrack the responses that result from the visitors who visit your website. Particularly the feedback that they may offer. This is the best way to take the pulse of your visitors and to determine what they are thinking.Website traffic analysis will help you plan more strategically for future posts and online activities. Not to mention the insight it will provide for search engine optimization. And remember that responding to e-mail from the website is a vital part of how to maintain a website. This is how to develop trust with your website visitors. Don't ignore them and they won't ignore you! |
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Search Engine Optimization (SEO) and Website Optimization |
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| Optimizing Your Website
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It's no good having a website if no one can find it. That's the bottom line. But the good news is that there is plenty that you can do to increase your chances of the right people finding you. | |
| Landing Pages - What You Need to Explain to your Website Design Company
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The definition of a landing page is simply "the first page that visitors hit on your site," so it is not strictly a certain page but any page that a user "lands" on. All websites have landing pages, whether they like it or not, even if it was not specifically designed as such. | |
| 6 Website Redesign SEO Secrets Your Developer May Not Know
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At the end of the year, many businesses start to think about redesigning their tired old website to breathe some new life into it. If so, the first thing is to make sure you hire a design and development company that knows how to build the infrastructure of the website in a search engine crawler–friendly manner. | |
| Do-It-Yourself SEO - A Beginner's Checklist
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It is becoming more important for webmasters to have an internal approach and awareness of search engine marketing. | |
| For SEO Beginners - Twelve Definitions You Need To Know
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This líst of twelve SEO-related definitions in alphabetical order serves as a great companion for your initial SEO reading. | |
| Most Common SEO Mistakes
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Here are the most common mistakes people make which keep their sites from being ranked well. | |
| Keywords Are It! Seven Powerful and Useful Keyword Marketing Tools
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After years of running websites and earning a full-time online income, I am constantly reminded that it all comes down to keywords. | |
| How to Begin Keyword Research
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Keyword research starts with the understanding that finding lots of related keywords that deliver targeted traffic is the ultimate goal of any keyword research. | |
| Writing And Optimizing Your Website's Content
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Content is the messages and information that accurately and significantly describe your business or purpose of your web site. | |
| Link Popularity
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Search engines are the gateway to the Internet; they are the first tool that potential customers use to find the products and services they need. This is why link popularity is so imperative. | |
| Link Building Basics - 5 Easy Tips
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Today building a website is so easy even a child could do it. The difficult part however is to get targeted traffic to your newly created website. | |
| Content and Optimization
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The content of your individual webpages determines how your visitors and the search engines se your website. | |
| The Top 10 Tools for Monitoring the Success of Your Website
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By monitoring your website you will be able to see how it is performing and how it can be improved. | |
 The Search Engine Optimization Process - Beginners Guide |
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