Webpage Hot Spots
The areas of greatest visitor interest on your webpages

The important areas of a webpage

Some webmasters say that the top left corner of the page and the bottom right corner of the page are the most important, according to the frequency it is used on the Web. This is especially true of internal web pages.

Take note of the two red areas in fig. 4;

Area 1 is the first spot your eye will jump to when viewing an unfamiliar page. Because, in general people read from left to right and top to bottom. Be sure to use area 1 wisely. It is the first point of contact between your website and a visitor. This is where your logo or title should go.

Area 2 is another matter. Research by various service providers has shown that this area can be a hot spot for your links. People often click through on links that are positioned in this area. Think of it as turning the page in a book when you've reached the end. Putting links here provides the visitor an invitation to read on.

This area is especially good for articles, text ads and pages with a good amount of reading material. Your visitors, once they have read the article or body text, will tend to click on links in this page position. Usually they will do this to gain further information on the subject at hand.

Google's heatmap

• Dark Orange represents the hottest area of a webpage.

• Orange shows the areas next in importance for visitors.

• Yellow identifies areas of moderate interest .

• White shows areas with little or no activity.

• Grey are the neutral areas.

Eye paths

I have found that this type of pattern can vary from page to page. Some pages with a large amount of text perform best when text ads are placed at the bottom right corner of the page. It all depends on the content of the webpage.

The actual path that the eye follows when viewing a page is better explained by following the link below.